quarta-feira, agosto 02, 2006

 

Marketing Law

Seth Godin fala sobre quatro verdades que deveriam ser consideradas leis de marketing:
  1. People don't believe what you tell them.
  2. They rarely believe what you show them.
  3. They often believe what their friends tell them.
  4. They always believe what they tell themselves.

Poucas palavras para descrever tantos dos problemas da comunicação de marketing.


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